Unilorin Wins Advertising, PR Competition

Date: 2020-02-13

The University of Ilorin in Kwara State has emerged winner in the just concluded advertising and public relations competition held at Ilorin.

University of Ibadan came second, while Kwara State Polytechnic took third position in the competition.

Tertiary institutions that participated in the creative contest included the host university, the University of Ilorin, University of Ibadan, Al-Hikmah University, Kwara State University, Federal Polytechnic, Offa, Kwara State Polytechnic, Summit University and Fountain University.

Speaking at the event, the convener and a lecturer of Mass Communications Department of the university, Dr. Kehinde Kadiri, said the competition was organised to prepare students ahead of future attainment in the advertising and public relations field.

Tagged, 'pitch-a-ton advertising creative contest,' the convener said the competition provided students with real world experience of creating a strategic advertising/creative pitch for a corporate client.

She added that, "students were expected to develop a creative advertising plan for a real product/service and then present for consideration their work to advertising professionals in the industry.

"We believe that there is no better way to learn about advertising campaign process than by actually developing a campaign for a real client

"The field of creative communication is like a battle field and I believe that to be relevant, the students have to be better prepared to face this battle. "This preparation should not just be theoretical but also practical exposition from professionals in the field who have tasted the war and are conquering."

Kadir, added that, "The advertising industry in Nigeria is a volatile and dynamic one. Hence it is important that students start learning about the tricks right from school so that they would not meet a drastically different approach from what they were used to when they eventually get to the real world.

"Hence, this creative competition will not only add to the reservoir of knowledge of both students and lecturers in communication, but it would also shrink the town and gown relationship that is needed in academia".

Source

 

Cloud Tag: What's trending

Click on a word/phrase to read more about it.

Wahab Olasupo Egbewole     Kanu Agabi     Victor Gbenga Yusuf     Baaziki Sulaiman     Abiodun Jacob Ajiboye     Communication Network Support Services     Mutawalle     Kwara State Football Association     Nupe     Olatunde Olukoya     Ben Duntoye     Senior Ibrahim Suleiman     Isiaq Khadeejah     Lafiagi     Kwara Teaching Service Commission     Sadiq Buhari     Bamidele Aluko     Oba Abu     Mustapha Olanipekun     Yakubu Dogara     AGF Abdulrazaq     Femi Ogunsola     David Oyepinola Adedumoye     Gbemisola Oguntimehin     Kwara State Television     Abdul-Rahoof Bello     NFAI     Alaro     Ahmad Ali     Peter Amogbonjaye     Balogun Ajikobi     NURTW     Bashirat Bola Bello     Bature Bello     Olushola Saraki     Oko Erin     Onilorin     Oko-Erin     SSA Youth     Abdulkadir Jimoh     Taofeeq Olateju     Bolaji Nagode     Olatunde Michaels     COVID-19 Palliatives     Principal Private Secretary     Seed Technologies     Yusuf Arowosaye     Shoprite     Salihu Jibril Garbi     Okala Baba     Emir Of Kano     Offa Poly     Oba Sulaiman Asude     Baba Adini Of Kwara State     Idofin     Www.Kwarareports.com     Saadu Alanamu     Mahee Abdulkadir     Binta Abubakar-Mora     Olota Of Odo-Owa     Yahya Mohammed     Bibire Ajape     David Oyerinola Adedunmoye     Edu     Iqra Books     Saadu Gbogbo Iwe     Dan Iya Of Ilorin     AbdulRazaq Jiddah     Abdulrahman Abdulrasak     SWAN     Hakeem Idris     Galland Marcias     Ariyo     Iyeru Grammar School     Abubakar Kawu Baraje     Iyabo Dupe Adekeye     11th Galadima    

Cloud Tag: What's trending

Click on a word/phrase to read more about it.

YAKOOYO     Dele Belgore     HAMFAT Clinic And Maternity     Ilorin International Airport     Suleiman Mora Omar     Frootify     Afusat Nike Ibrahim     Segun Abifarin     Chief Imam Of Omu-Aran     Talaka Parapo     Fareedah Dankaka     Charcoal     Gbadeyan Gbadura Yomi     EFCC     Asiwaju Bola Tinubu     Oja-Oba     Baboko     Egbewole     Abdulahi Abubakar Bata     Abdulrahman Onikijipa     Clement Yomi Adeboye     Mahfouz Adedimeji     Code Of Conduct     ER-KANG     Gamji Members Association     Chief Imam Of Lafiagi     Olayinka Are     Makama Of Ilorin     Funke Adedoyin     Shonga Farm Project     Olayinka Oladapo Jogunola     Abdulsalam A. Yusuf     Apaokagi     AGM Professional Services     Ridhwanullah Al-Ilory     Lawal Jimoh     Kwara 2015     Rotimi Atere     Funmilayo Mohammed     Saudat Abdulbaqi     Samuel Adaramola     Mubarak Oladosu     Ado Ibrahim     Moro     UNILORIN Alumni Association     Awodun     Deji Ajani     Gbenga Adebayo     Saidu Kawu     Ambassador Kayode Laro     Abatemi-Usman     Mukhtar Shagaya     Erin-ile     General Hospital, Ilorin     Muslim Stakeholders Of Kwara State     Saka Keji     Alore     Www.Kwarareports.com     National Union Of Road Transport Workers     Ojuekun Sarumi     Ilorin East/South Federal Constituency     CELF     Kishira     TETFUND     Moshood Bakare     Mansurat Amuda-Kannike     Sulyman Tejidini     Abraham Ojo     Abdulwasiu Bolaji Adeyi     Barakat Community Secondary School     Orire     Bayo Mohammed Onimode     Ishaq Oloyede     April 11     George Innih     Onilupeju Of Ilupeju     Ajakaye