Unilorin Wins Advertising, PR Competition

Date: 2020-02-13

The University of Ilorin in Kwara State has emerged winner in the just concluded advertising and public relations competition held at Ilorin.

University of Ibadan came second, while Kwara State Polytechnic took third position in the competition.

Tertiary institutions that participated in the creative contest included the host university, the University of Ilorin, University of Ibadan, Al-Hikmah University, Kwara State University, Federal Polytechnic, Offa, Kwara State Polytechnic, Summit University and Fountain University.

Speaking at the event, the convener and a lecturer of Mass Communications Department of the university, Dr. Kehinde Kadiri, said the competition was organised to prepare students ahead of future attainment in the advertising and public relations field.

Tagged, 'pitch-a-ton advertising creative contest,' the convener said the competition provided students with real world experience of creating a strategic advertising/creative pitch for a corporate client.

She added that, "students were expected to develop a creative advertising plan for a real product/service and then present for consideration their work to advertising professionals in the industry.

"We believe that there is no better way to learn about advertising campaign process than by actually developing a campaign for a real client

"The field of creative communication is like a battle field and I believe that to be relevant, the students have to be better prepared to face this battle. "This preparation should not just be theoretical but also practical exposition from professionals in the field who have tasted the war and are conquering."

Kadir, added that, "The advertising industry in Nigeria is a volatile and dynamic one. Hence it is important that students start learning about the tricks right from school so that they would not meet a drastically different approach from what they were used to when they eventually get to the real world.

"Hence, this creative competition will not only add to the reservoir of knowledge of both students and lecturers in communication, but it would also shrink the town and gown relationship that is needed in academia".

Source

 

Cloud Tag: What's trending

Click on a word/phrase to read more about it.

Ishola Moses Abiodun     Abubakar B.M     A.G.F Abdulrasaq     Abdulrasheed Akogun     Adam Abdullahi Al-Ilory     Kwara State Government     Ibrahim Akaje     Ilorin Like-Minds     Senior Ibrahim Suleiman     Oke-Kura     Magaji Erubu     Bankole Omishore     Shururat Olatinwo     Femi Agbaje     Yusuf Lanre Badmus     Olusola Saraki     Niyi Ogundiran     Ike Ekweremadu     Lawal Olohungbebe     Plat Technologies     Ilorin Water Reticulation     Ubandawaki     Democracy Day     AGILE Programme     Sa\'ad Alanamu     Farouk Salim     Just Law Forum     Salihu Ajibola Ajia     Bibire Ajape     Woro     Police Commissioner     Bola Sagaya     Ganmo Electricity Sub-Station     Balogin Alanamu     Basic Education Certificate Examination     John Mayokun Dada     Budo Egba     Sheikh Hamzat Yusuf Ariyibi     Col. Adedipe     Kola Shittu     Peter Amogbonjaye     Moshood Bakare     Sobi FM     Kwara TV     Clara Nwachukwu     Aliyu Alhassan     Ibikunle Ogunleye     Akom Construction And Engineering Synergy Ltd     Abubakar Bature Sulu-Gambari     Special Adviser On Digital Innovation     All Confederation Of Principals Of Secondary Schools     Alao Ayotunde     Yakubu Dogara     Atiku     Innocent Okoye     Memunat Monsuma     Peter Obi     Ilesha-Baruba     Abdulrahman Onikijipa     Ahmad Fatima Bisola     Elewu     Gbenga Awoyale     AbdulRauf Keji     Azeez Bello     Ibraheem Adeola Katibi     Ayotunde Emmanuel Alao     Local Government Pension Board     Gambari     Ayo Opadokun     Yomi Adeboye     Bashiru Makama     Ola Falade     Abraysports FC     Dauda Adeniran Adeshola     United Nigeria Congress Party     Roseline Oni Aremu     Ohoro Of Shao    

Cloud Tag: What's trending

Click on a word/phrase to read more about it.

Maimunat Oloriegbe     Kayode Zubair     Alanamu     Hussein Olokooba     Isiaka Gold     Ebola     Shuaibu Yaman     Quareeb Islamic Association     Binta Sulyman     Ogbondoroko     Ilorin East/South Federal Constituency     Olayinka Are     Ajike People Support Centre     Aliyu Muhammad Saifudeen     EFCC     Babaita     Okin Malt     Kwara Central     Mamatu Abdullahi     Ahmad Olayiwola Kamaldeen     Communication Network Support Services     ER-KANG Mining     Yahya Mohammed     Samuel Adedoyin     Tunji Olawuyi     Assayomo     Waziri Yakubu Gobir     Akom Construction And Engineering Synergy Ltd     Olota Of Odo-Owa     Freshvine Nigeria Limited     KWASIEC     Split Diamond Interchange     Oju Ekun Sarumi     Is\'haq Modibbo Kawu     Baba Isale     Awodun     Binta Abubakar Mora     Olupako     Kawu     Kwabes     Raliat AbdulRazaq     Esuwoye     Isau     IFK     Ohoro Of Shao     Aisha Ahman-Pategi     Saliu Tunde Bello     Ibrahim Oloriegbe     Kwara 2023     Yomi Adeboye     Bilikisu Gambari     Senate     Quareeb     Ibrahim Abdulqadir Abikan     Oniye     Kwara State Internal Revenue Service     Paul Olawoore     Sheikh Alimi     Yahaya Seriki     Yemi Osinbajo     Bolakale Saka     Christopher Ayeni     Okin High School     Abubakar Baba Sulaiman     KWACOBPA     Oyawoye     Kwara Polytechnic     Kwara Volleyball Association     Aminat Omodara     ANCOPPS     Ballah     Abdulmumini AbdulRazaq     Ilorin South     Kaiama     Dankaka     Wale Oladepo     Bayo Ojo