Unilorin Wins Advertising, PR Competition

Date: 2020-02-13

The University of Ilorin in Kwara State has emerged winner in the just concluded advertising and public relations competition held at Ilorin.

University of Ibadan came second, while Kwara State Polytechnic took third position in the competition.

Tertiary institutions that participated in the creative contest included the host university, the University of Ilorin, University of Ibadan, Al-Hikmah University, Kwara State University, Federal Polytechnic, Offa, Kwara State Polytechnic, Summit University and Fountain University.

Speaking at the event, the convener and a lecturer of Mass Communications Department of the university, Dr. Kehinde Kadiri, said the competition was organised to prepare students ahead of future attainment in the advertising and public relations field.

Tagged, 'pitch-a-ton advertising creative contest,' the convener said the competition provided students with real world experience of creating a strategic advertising/creative pitch for a corporate client.

She added that, "students were expected to develop a creative advertising plan for a real product/service and then present for consideration their work to advertising professionals in the industry.

"We believe that there is no better way to learn about advertising campaign process than by actually developing a campaign for a real client

"The field of creative communication is like a battle field and I believe that to be relevant, the students have to be better prepared to face this battle. "This preparation should not just be theoretical but also practical exposition from professionals in the field who have tasted the war and are conquering."

Kadir, added that, "The advertising industry in Nigeria is a volatile and dynamic one. Hence it is important that students start learning about the tricks right from school so that they would not meet a drastically different approach from what they were used to when they eventually get to the real world.

"Hence, this creative competition will not only add to the reservoir of knowledge of both students and lecturers in communication, but it would also shrink the town and gown relationship that is needed in academia".

Source

 

Cloud Tag: What's trending

Click on a word/phrase to read more about it.

Kolawole Bashirat     Yusuf Babatunde Abdulwahab     Afolabi-Oshatimehin Adenike Harriet     Mary Kemi Adeosun     Okin Malt     Kwara Polytechnic     Forgo Battery     Gurei     Ilorin Descendants Progressive Union     Muhammad Fawaz Abubakar     Presidential Election     Ijagbo Health Centre     NITDA     Iqra Books     Danhawa     Tuesday Assayomo     Jimba Babatunde     Saliu Ajia     Kola Shittu     Kwara-SAPZ Project     Olaitan Adefila     Turaki     Police Commissioner     Ayinde Oki     Deji Ajani     Lola Ashiru     Oluwarotimi Boluwatife Adenike     Ishola Abdullahi     Tunde Yusuf     Saka Saadu     AbdulQowiy Olododo     Opaleke Bukola Iyabo     Yahaya A Paniyaro     Na\'Allah     Surajudeen Akanbi     Yakub Ali-Agan     CACOVID     Durosinlohun Kawu     AbdulGafar Tosho     Tunde Oyawoye     Wahab Femi Agbaje     Jare Olatundun     Dan Masanin     TETFUND     Gbenga Adebayo     Mufti Of Ilorin     Sayomi     Split Diamond Interchange     Danladi     Suleiman Rotimi Iliasu     Saad Omo Iya     Sulu Gambari     NSCIA     Bilikisu Oniyangi     Abdulwahab Ololele     New Nigeria People’s Party     Okin High School     Yomi Ogunsola     Abatemi Usman     AbdulFatai Adeniyi Dan-Kazeem     Sheriff Shagaya     Oke-opin     Tope Daramola     Yusuf Badmus     Olugbense     UNIFEMGA     IPSAS     Mohammed Khadijat Kubura     Asiwaju Bola Tinubu     Tsaragi/Share     Aliyu U. Tilde     Kwara Hotel     Alfa Belgore     Elerin Of Adanla     National Pilot     Shaaba Lafiagi     Aso-ofi    

Cloud Tag: What's trending

Click on a word/phrase to read more about it.

Tsaragi     Yakubu Mohammed Abdullahi     The Herald     Tunji Olawuyi     Abdulwahab Oba     Mahe Abdulkadir     Kwara 2023     Firdaos Amasa     Alaro     Elerinjare-Ibobo     Abubakar Ndakene     Baakini     Bashiru Makama     Shonga Farm Project     Abdulrahman Abdulrazak     Muyiwa Oladipo Kanu     Obayomi Azeez     GRA     Abdulfatai Salman Baakini     Funke Adedoyin     Volunteers Of Ilorin Community And The Emirate     Oba Mogaji Abdulkadir     Magaji Nda     Kassim Babamale     Sheikh Ariyibi     David Oyedepo     Olatunji Bamgbola     Otunba Taiwo Joseph     Ilorin.Info     Dogara     Iyeru Grammar School     David Oyepinola Adedumoye     Nigerian Army     Binta Sulyman     National Broadcasting Commission     Soffiyyallah Kamaldeen     Isau     SAPZ Project     Oba David Oyerinola Adedunmoye     Yemi Sanni     Abdulganiyu Salahudeen     National Party Of Nigeria     Kwara 2019     Ayegbeni     Tafidan Kaiama     Olatomiwa Williams     Salary     Sardauna Of Ilorin     Col. Taiwo     Haleeman Salman     Usman Yunusa     Oro Grammar School     Gambari     Unilorin     Matthew Babaoye     Royal FM     Oniye     George Innih     School Of Nursing     Senate     Wahab Femi Agbaje     Saka Aleshinloye     Twitter     Umar Ahmed Gunu     Bola Iyabo Ibiyeye Adisa     Ubandawaki     Olatinwo     Aliyu Kora Sabi     Magaji Erubu     Deji Ajani     Funmi Salau     Noah Yusuf     Oloriegbe     Saka Adeyemo     Bilikisu Oniyangi     Gani Saadu     Ilorin Talaka Parapo (ITP)