Unilorin Wins Advertising, PR Competition

Date: 2020-02-13

The University of Ilorin in Kwara State has emerged winner in the just concluded advertising and public relations competition held at Ilorin.

University of Ibadan came second, while Kwara State Polytechnic took third position in the competition.

Tertiary institutions that participated in the creative contest included the host university, the University of Ilorin, University of Ibadan, Al-Hikmah University, Kwara State University, Federal Polytechnic, Offa, Kwara State Polytechnic, Summit University and Fountain University.

Speaking at the event, the convener and a lecturer of Mass Communications Department of the university, Dr. Kehinde Kadiri, said the competition was organised to prepare students ahead of future attainment in the advertising and public relations field.

Tagged, 'pitch-a-ton advertising creative contest,' the convener said the competition provided students with real world experience of creating a strategic advertising/creative pitch for a corporate client.

She added that, "students were expected to develop a creative advertising plan for a real product/service and then present for consideration their work to advertising professionals in the industry.

"We believe that there is no better way to learn about advertising campaign process than by actually developing a campaign for a real client

"The field of creative communication is like a battle field and I believe that to be relevant, the students have to be better prepared to face this battle. "This preparation should not just be theoretical but also practical exposition from professionals in the field who have tasted the war and are conquering."

Kadir, added that, "The advertising industry in Nigeria is a volatile and dynamic one. Hence it is important that students start learning about the tricks right from school so that they would not meet a drastically different approach from what they were used to when they eventually get to the real world.

"Hence, this creative competition will not only add to the reservoir of knowledge of both students and lecturers in communication, but it would also shrink the town and gown relationship that is needed in academia".

Source

 

Cloud Tag: What's trending

Click on a word/phrase to read more about it.

Abdulrosheed Okiki     Aisha Ahman-Pategi     Chief Imam Of Omu-Aran     Simeon Sayomi     Kolawole Bashirat     Emmanuel Bello     Maryam Nurudeen     Salaudeen Oyewale     Olufolake Abdulrazaq     Afeyin-Olukuta     Dele Momodu     Kaosarah Adeyi     Yetunde Balogun     Christopher Odetunde     Gabriel Fashanu     Rex Olawoye     Atiku Abubakar     Yahaya Seriki Gambari     Majlis For Sadakah, Zakat And Waqf     Ibrahim Sulu Gambari     MalHub     Moses Salami     RTEAN     Muhammed Abdullahi     Mohammed Abduraheem     Ohoro Of Shao     Arik     Isiaka Saka Opobiyi     Ogbondoroko     Adebayo Mohammed Kamaldeen     Kwara Polytechnic     Nupe     AbdulRauf Keji     Mohammed Abdulahi     Sobi Specialist Hospital     Oluwatoyin Lukman     Government Girls’ Day Secondary School Pakata     Femi Agbaje     Basic Education Certificate Examination     New Nigeria People’s Party     Diagnostic Centre     Bello Oyedepo     Salmon Babatunde Salmon     Kwara 2015     Haruna Olawale Sulaiman     CCB     Ajia-Bako     Tunji Moronfoye     Ganmo Power Sub-Station     Ajase-Ipo     Shade Omoniyi     Ibrahim Abdullahi     Asa LGEA School     Kwara State Printing And Publishing Corporation     Abdulfatah Ahmed     Bukola Saraki     Salake     Tope Daramola     Tunji Oyawoye     Ayo Adeyemi     Shao     Abdulrahman Abdulrasaq     Afetu Of Alabe     Clara Nwachukwu     Taiwo Joseph     Mohammed Katsina Ahmed     Monkey Pox     Offa     Facemasks     Kale Belgore     Apado     Onilu     Akume     Oniye     Bayo Onimago     David Oyepinola Adedumoye     Soffiyyallah Kamaldeen    

Cloud Tag: What's trending

Click on a word/phrase to read more about it.

Nigeria Governors\' Forum     Charles Ibitoye     Oluranti Idowu     Kuliyan Geri     Lateef Alagbonsi     Oba Abdulrahim     Sa\'adatu Modibbo-Kawu     Folajimi Aleshinloye     NITDA     Deji Ajani     Abdulrauf Aliyu     Moshood Mustapha     Mufutau Gbadamosi Esuwoye     Jumoke F. Ajao     Jeunkunu-Malete-Bani     Ijagbo Health Centre     Towobola Abdulrahman Toyin     Irepodun     First Lady     Ibrahim Abdullahi     Salihu S. Yaru     Shuaibu Yaman Abdullahi     Dauda Adesola     Hajj     Ajidagba     GGDSS Pakata     Rasheed Jimoh     NTA Ilorin     United Nigeria Airline     Fatimah Abdulkadir     International Public Sector Accounting Standards     Oko Erin     Abubakar Baba Sulaiman     Emir Of Ilorin     Kwara     Kamaldeen Kehinde     Ahmed \'Lateef     Bola Tinubu     Baba Issa Awoye     Anilelerin     Sarah Jubril     Eleja     KWIRS     Haashim Initiative For Community Advancement     Rotimi Samuel Olujide     Saka Adeyemo     Sulyman Age AbdulKareem     Adam Abdullahi Al-Ilory     Kwara Hotel     Ibrahim Issa Jetti     Gbenga Awoyale     Igbomina     Peter Amogbonjaye     Bilikisu Gambari     Frootify     United Nigeria Congress Party     Smart School     Bolaji Aladie     Alanamu     Demola Banu     Atiku Abubakar     Muslim Cementary     NIRSAL     Kolawole Bashirat     General Hospital, Offa     Aremu Odolaye     Abdullahi Samari     Gobirawa     Jimoh Saadudeen Muhammed     Mahmud Babatunde Baker     Universal Basic Education Commission     Nigerian Army     Bisi Oyeleke     Oluwole Dupe     Wahab Egbewole     TVC Female National Debate     Abdul-Rasheed Na\'Allah