Unilorin Wins Advertising, PR Competition

Date: 2020-02-13

The University of Ilorin in Kwara State has emerged winner in the just concluded advertising and public relations competition held at Ilorin.

University of Ibadan came second, while Kwara State Polytechnic took third position in the competition.

Tertiary institutions that participated in the creative contest included the host university, the University of Ilorin, University of Ibadan, Al-Hikmah University, Kwara State University, Federal Polytechnic, Offa, Kwara State Polytechnic, Summit University and Fountain University.

Speaking at the event, the convener and a lecturer of Mass Communications Department of the university, Dr. Kehinde Kadiri, said the competition was organised to prepare students ahead of future attainment in the advertising and public relations field.

Tagged, 'pitch-a-ton advertising creative contest,' the convener said the competition provided students with real world experience of creating a strategic advertising/creative pitch for a corporate client.

She added that, "students were expected to develop a creative advertising plan for a real product/service and then present for consideration their work to advertising professionals in the industry.

"We believe that there is no better way to learn about advertising campaign process than by actually developing a campaign for a real client

"The field of creative communication is like a battle field and I believe that to be relevant, the students have to be better prepared to face this battle. "This preparation should not just be theoretical but also practical exposition from professionals in the field who have tasted the war and are conquering."

Kadir, added that, "The advertising industry in Nigeria is a volatile and dynamic one. Hence it is important that students start learning about the tricks right from school so that they would not meet a drastically different approach from what they were used to when they eventually get to the real world.

"Hence, this creative competition will not only add to the reservoir of knowledge of both students and lecturers in communication, but it would also shrink the town and gown relationship that is needed in academia".

Source

 

Cloud Tag: What's trending

Click on a word/phrase to read more about it.

Monthly Sanitation Exercise     Henry Olaosebikan     Shade Omoniyi     Yekini Adio     Bibire Ajape     Ojo Fadumila     Yahaya Muhammad     Association Of Kwara State Online Media Practitioners     Bursary     Dunmade     Arik     Temitope Ogunbanke     Babaloja-General     Lanre Olosunde     Olusegun Adeniyi     Ayinde Oki     PharmAccess Foundation     Esinrogunjo     Razak Atunwa     Kumbi Titilope     Dagbalodo     Abraysports FC     Durbar Festival     Alfa Belgore     Samari     Abdulsalam A. Yusuf     Olumide Daniel Ibitoye     Balikis Jawondo     Oro Grammar School     Ibraheem Abdullateef     Magaji Erubu     Bilikisu Gambari     Afolayan     Geri-Alimi Split Diamond Interchange     Jimoh Lambe Abdulkareem     The Herald     General Hospital     Gbugbu     Alaiye     Al-Hikmah University     Gbugbu International Market     Ahmad Lawan     Isiaka Abdulrazak     KWASSIP     Akorede     Nigerian Medical Association     Bond     Wahab Femi Agbaje     Pategi     Kayode Oyin-Zubair     Samuel Olusegun Adedayo     Hamza Usman     Samuel Adedoyin     Yusuf Amuda Abubakar     Abdulrasheed Lafia     Ope Saraki     Presidential Election     Iliasu     Ishaq Oloyede     Mustapha Olanipekun     Joseph Bamigboye     Aliyu Salihu     Muslim Cementary     Saidu Yaro Musa     Bolakale Ayo     Ghali Muhammed     Modibbo Kawu     Rueben Parejo     Afolasade Opeyemi Kemi     Kupchi Hosea Maxwell     Zainab Abass     Bashirat Bola Bello     Yinka Aluko     VADA     Ahmed     Shuaibu Yaman Abdullahi     A.O. Belgore    

Cloud Tag: What's trending

Click on a word/phrase to read more about it.

NITDA     Abdullahi Adisa Akodudu     Kayode Alabi     Baruten     AbdulGafar Tosho     IQRA College     Mahmud Ajeigbe     Oba David Oyerinola Adedunmoye     Sa\'ad Alanamu     Kwara State Health Insurance Agency     Federal Allocation     Muyideen Ajani Bello     Hassan Abdulazeez Elewu     BIR     KwaraLearn     11th Galadima     Esinrogunjo     Ibrahim Abdullahi     Ilorin Likeminds Foundation     JUSUN     Salary     Timothy Olatunde Fadipe     Lukman Oyebanji Fagbemi     Sunset Workers     Tosin Saraki     Fatimoh Lawal     C2c@kwarastate.gov.ng     Tope Daramola     Academic Staff Union Of Universities     Saduki Lafiagi     Tanke Flyover Bridge     Umar Sanda Yusuf     Monthly Sanitation Exercise     Wahab Egbewole     Kwara State Internal Revenue Service     Eleja Taiwo Banu     Lawal Arinola Kudirat     Musa Abdullahi     Women For Change And Development Initiative     Isin     Yekeen Alabi     Shagari     Michael Ologundea     AbdulRasaq Abdulmajeed Alaro     Afeyin-Olukuta     Gambari     Albert Ogunsola     Jumoke Monsura Gafar     Idowu Aremu     Third Estate     Abiodun Jacob Ajiboye     Senior Ibrahim Suleiman     Folaranmi Aro     Alumni Association Of The Federal Polytechnic Offa     Ali Ahmad     Abdulsalam Firdaous Amosa     Sulu Gambari     Agboola Babatunde     Saeedat Aliyu     Jelili Yusuf     Veterinary Teaching Hospital     Savannah Centre For Diplomacy, Democracy And Development     Igosun     Shero     NIRSAL     Usman Alkali Baba     Christopher Ayeni     Sa\'adu Gambari     Aisha Buhari     Madawaki     Abdulrahman Abdullahi Kayode     Olaoye B. Felix     Rasheed Jimoh     Tunji Moronfoye     Kwara State Television (KWTV)     Road Transport Employers Association Of Nigeria     Isaac Gbenle