Unilorin Wins Advertising, PR Competition

Date: 2020-02-13

The University of Ilorin in Kwara State has emerged winner in the just concluded advertising and public relations competition held at Ilorin.

University of Ibadan came second, while Kwara State Polytechnic took third position in the competition.

Tertiary institutions that participated in the creative contest included the host university, the University of Ilorin, University of Ibadan, Al-Hikmah University, Kwara State University, Federal Polytechnic, Offa, Kwara State Polytechnic, Summit University and Fountain University.

Speaking at the event, the convener and a lecturer of Mass Communications Department of the university, Dr. Kehinde Kadiri, said the competition was organised to prepare students ahead of future attainment in the advertising and public relations field.

Tagged, 'pitch-a-ton advertising creative contest,' the convener said the competition provided students with real world experience of creating a strategic advertising/creative pitch for a corporate client.

She added that, "students were expected to develop a creative advertising plan for a real product/service and then present for consideration their work to advertising professionals in the industry.

"We believe that there is no better way to learn about advertising campaign process than by actually developing a campaign for a real client

"The field of creative communication is like a battle field and I believe that to be relevant, the students have to be better prepared to face this battle. "This preparation should not just be theoretical but also practical exposition from professionals in the field who have tasted the war and are conquering."

Kadir, added that, "The advertising industry in Nigeria is a volatile and dynamic one. Hence it is important that students start learning about the tricks right from school so that they would not meet a drastically different approach from what they were used to when they eventually get to the real world.

"Hence, this creative competition will not only add to the reservoir of knowledge of both students and lecturers in communication, but it would also shrink the town and gown relationship that is needed in academia".

Source

 

Cloud Tag: What's trending

Click on a word/phrase to read more about it.

Centre For Digital Economy     Haruna Tambiri Mohammed     Valsolar-Kwara Company Limited     Isiaka Rafiu Mope     Jelili Yusuf     Abubakar Baba     Oju Ekun Sarumi     Kubra Kazum     All Confederation Of Principals Of Secondary Schools     Mohammed Yisa     Yusuf A. Usman     Ahmad Uthman     Abubakar Suleiman     Idi-Ape     Afolasade Opeyemi Kemi     Belgore     Sobi     Rasheed Jimoh     Alfa Belgore     Share     Sulu Gambari     Kwara State Governor     Nigerian Correctional Service     Oniye     Amina Susa\'a De Ahmed     Temi Kolawole     Tsaragi/Share     Ibrahim Abiodun     Michael Imoudu National Institute For Labour Studies     Dunmade     Toyosi Thomas     Ahman Pategi     SUBEB     Emmanuel Olatunji Adesoye     Ajia-Bako     Democracy Day     Kawu Baraje     Federal Neuro-Psychiatric Hospital     Saliu Oluwole     Abdulrazaq Magaji     IQRA College     Na\'Allah     National Information Technology Development Agency     Musa Yeketi     Aliyu Salihu     CCEPE     Suwa-Arabs     Adeniyi Ojo     Bola Magaji     Ilorin Water Reticulation     Salami Adekunle     International Public Sector Accounting Standards     Kola Bukoye     Owu Fall     Valsolar Consultoria     Makama Of Kaiama     Michael Nzekwe     National Party Of Nigeria     Al-Hikmah University     SSUCOEN     Segun Abifarin     AbdulKareem Yusuf Danhawa     Ajase-Ipo     Buari Edun     Turaki     Galadiman Ngeri     Eleyele     Aliyu U. Tilde     Chief Imam Of Ilorin     Salman Suleiman     Mazars Consulting     Bolaji Nagode     Olayinka Oladapo Jogunola     Dankaka     Zulu Gambari     TVC Female National Debate     Eleja    

Cloud Tag: What's trending

Click on a word/phrase to read more about it.

Galland Marcias     Titus Suberu-Ajibola     Lateef Ademola Olatunji     Mansurat Amuda-Kannike     Shettima     Shuaib Boni Aliyu     Ahmad Ali     Adeola Abraham     Metro Park     Academic Staff Union Of Universities     ITP     Sidikat Uthman Ajibola     Alfa Modibbo Belgore     Manzuma     Aliyu Alhassan     Hijab     Hassanat Bello     Sherif Shagaya     Jamiu Oyawoye     Babatunde Idiagbon     Bashiru Makama     Charles Ibitoye     Federal Road Maintenance Agency     Ella Supreme Tissue Paper     Tafida Of Kaiama     Sidikat Alaya     Lai Mohammed     Abdulrahman Abdulrazaq     Sunday Popo-Ola     Oro Grammar School     Olupako     Isa Aremu     Muslim Stakeholders Of Kwara State     Segun Adeniyi     Yahaya Abdulkareem Babaita     Yusuf Abdulraheem     Societe Generale Bank Of Nigeria     Siddiq Adebayo Idowu Salawu     Ibrahim Jawondo     Mutawali Of Ilorin     Khadijat Ayoola Yusuf     Ambassador Kayode Laro     Sheikh Alimi     Joshua Adeyemi Adimula     Abdullahi Imam Abdullahi     20 Billion Bond     State Bureau Of Internal Revenue     Sulyman Tejidini     Baakini     Old Oyo     Salihu S. Yaru     MalHub     Olusin Of Ijara Isin     Sodiya     Oasis Muslim Care Foundation     Bolakale Kawu     Muhammad Akande Olarewaju Odunade     Iqra Books     Arca Santa     Jaiz Bank     Abdulahi Abubakar Bata     Kayode Oyin-Zubair     Ajibola Saliu Ajia     Garba Idris Ajia     SDP     Haliru Dantoro     Lithium Deposit     Sulyman Atolagbe Alege     KWIRS     JAAC     Ubandawaki     Ishaq Salman     Aro Yahaya     Durbar Festival     Aishatu Ahmed Gobir     Abiodun Jacob Ajiboye     Ahmed \'Lateef