Unilorin Wins Advertising, PR Competition

Date: 2020-02-13

The University of Ilorin in Kwara State has emerged winner in the just concluded advertising and public relations competition held at Ilorin.

University of Ibadan came second, while Kwara State Polytechnic took third position in the competition.

Tertiary institutions that participated in the creative contest included the host university, the University of Ilorin, University of Ibadan, Al-Hikmah University, Kwara State University, Federal Polytechnic, Offa, Kwara State Polytechnic, Summit University and Fountain University.

Speaking at the event, the convener and a lecturer of Mass Communications Department of the university, Dr. Kehinde Kadiri, said the competition was organised to prepare students ahead of future attainment in the advertising and public relations field.

Tagged, 'pitch-a-ton advertising creative contest,' the convener said the competition provided students with real world experience of creating a strategic advertising/creative pitch for a corporate client.

She added that, "students were expected to develop a creative advertising plan for a real product/service and then present for consideration their work to advertising professionals in the industry.

"We believe that there is no better way to learn about advertising campaign process than by actually developing a campaign for a real client

"The field of creative communication is like a battle field and I believe that to be relevant, the students have to be better prepared to face this battle. "This preparation should not just be theoretical but also practical exposition from professionals in the field who have tasted the war and are conquering."

Kadir, added that, "The advertising industry in Nigeria is a volatile and dynamic one. Hence it is important that students start learning about the tricks right from school so that they would not meet a drastically different approach from what they were used to when they eventually get to the real world.

"Hence, this creative competition will not only add to the reservoir of knowledge of both students and lecturers in communication, but it would also shrink the town and gown relationship that is needed in academia".

Source

 

Cloud Tag: What's trending

Click on a word/phrase to read more about it.

Owu Fall     Benin Republic     Abikan     Police Commissioner     Adegoke Bamidele     Unilorin     IESA     Lucky Omoluwa     Elerinjare-Ibobo     Ilorin South Constituency     Isiaka Danmeromu     Bello John Olanrewaju     Omotoso     Razaq Ayobami Akanbi     Taofik Abdulkareem     KWATMA     Oke-opin     Gaa Olobi     Abdulfatai Salman Baakini     Habeeb Saidu     NaAllah     HICA     Owode Market     Afonja Descendants Union     Gbadeyan Gbadura Yomi     Taofik Abiodun Ahmed     Malete     Mohammed Saidu     Raji Ayodele Kamaldeen     Amos Justus Sayo     Mujtabah Bature     Kwara State Infrastructure Development Fund     Mohammed Kamaludeen     Magaji Are     Adesoye     Aisha Buhari     Olupako Of Share     Shero     Majlis For Sadakah, Zakat And Waqf     Abdulkadir Remi Hawawu     Demola Banu     College Of Health     Fatai Adeniyi Garba     Geri-Alimi Split Diamond Interchange     Isiaka AbdulRazaq     Wahab Issa     Sidikat Uthman Ajibola     Ilota     Saad Omo Iya     Ebun-Olu Adegboruwa     Olaiya Zuberu     Mahe Abdulkadir     Babs Iwarere     Muyideen Ajani Bello     Ramadan     Adamu Ibrahim Sabi     Kwara Liberation Group     NTA Ilorin     Simeon Sayomi     Doyin Agbamu     Plat Technologies Limited     Mufutau Olatinwo     Abdulwasiu Bolaji Adeyi     Elerinjare     Arik     Adeleke Ogungbe     Ilofa     Oro Grammar School     Transition Implementation Committee     Mahmud Ayinla Giwa     Maja     KWTV     Olateju Lukman     Playing Host     Oko-Erin     Yusuf Amuda Aluko     Shoprite    

Cloud Tag: What's trending

Click on a word/phrase to read more about it.

Plat Technologies     Abdulrauf Aliyu     Kudirat Arinola Lawal     Elerin Of Erin-Ile     Tunde Saad     Emmanuel Olatunji Adesoye     Michael Nzekwe     MAI Akande     Awili Pedro     Rebecca Bake     Rabiu Kwankwaso     Akanbi-Oke     Popo-Igbonna     International Aviation College     Usman Rifun     Babatunde Ishola Babaita     Leke Ogungbe     ER-KANG Mining     Omu Aran     Jalala     March 28     Amada Jidda     Forgo Battery     Third Estate     Pategi     Bilikisu Oniyangi     Mahmud Ayinla Giwa     Ajuloopin     Yahaya Oloriegbe     Paul Olawoore     Emir Of Ilorin     Abraysports FC     Bukola Saraki     Lawal Jimoh     Oladipo Akanmu Tolani     Aisha Ahman-Pategi     Rachael Obisesan     Asiwaju Bola Tinubu     College Of Education     Kpotum Mohammed Baba     Abdulrasheed Na\'Allah     Volunteers Of Ilorin Community And The Emirate     Budo Egba     Ajase-Ipo     Kehinde Baale     Grillo     Maryam Ado Bayero     Bello Oyedepo     Ajidagba     Hussein Olokooba     Garuba Alikinla Shittu     Oba Abu     Gamji Members Association     Kisira     11th Galadima     Oyedepo     Overland     Mansur Alfanla     Ishaq Oloyede     Egbewole     Elerin Of Adanla     Shehu Adaramaja     Katibi Ibraheem Adeola     IPSAS     Gbemisola Saraki     GANZY     Kwara State Government     Yoonus Lawal     CELF     Nagode     Muhammad Mustapha Suleiman     Senate Presidency     Saad Omo\'ya     David Oyedepo     Olushola Saraki     Samuel Olusegun Adedayo     Women For Change And Development Initiative