Unilorin Wins Advertising, PR Competition

Date: 2020-02-13

The University of Ilorin in Kwara State has emerged winner in the just concluded advertising and public relations competition held at Ilorin.

University of Ibadan came second, while Kwara State Polytechnic took third position in the competition.

Tertiary institutions that participated in the creative contest included the host university, the University of Ilorin, University of Ibadan, Al-Hikmah University, Kwara State University, Federal Polytechnic, Offa, Kwara State Polytechnic, Summit University and Fountain University.

Speaking at the event, the convener and a lecturer of Mass Communications Department of the university, Dr. Kehinde Kadiri, said the competition was organised to prepare students ahead of future attainment in the advertising and public relations field.

Tagged, 'pitch-a-ton advertising creative contest,' the convener said the competition provided students with real world experience of creating a strategic advertising/creative pitch for a corporate client.

She added that, "students were expected to develop a creative advertising plan for a real product/service and then present for consideration their work to advertising professionals in the industry.

"We believe that there is no better way to learn about advertising campaign process than by actually developing a campaign for a real client

"The field of creative communication is like a battle field and I believe that to be relevant, the students have to be better prepared to face this battle. "This preparation should not just be theoretical but also practical exposition from professionals in the field who have tasted the war and are conquering."

Kadir, added that, "The advertising industry in Nigeria is a volatile and dynamic one. Hence it is important that students start learning about the tricks right from school so that they would not meet a drastically different approach from what they were used to when they eventually get to the real world.

"Hence, this creative competition will not only add to the reservoir of knowledge of both students and lecturers in communication, but it would also shrink the town and gown relationship that is needed in academia".

Source

 

Cloud Tag: What's trending

Click on a word/phrase to read more about it.

Rapheal Ashaolu     Firdaos Amasa     Hassan Oyeleke     Najim Yaasin     Tsaragi     KWASAA     Lola Ashiru     Monthly Sanitation Exercise     Jalala     Simon Sayomi     AIT Ilorin     Temitope Ogunbanke     Radio SBS     Tunde Kazeem     Kayode Oyin Zubair     Sheikh Ariyibi     Omotosho     Chartered Institute Of Personnel Management Of Nigeria     Razaq Ayobami Akanbi     Abiodun Oyedepo     Ibrahim Issa Jetti     Ayegbeni     Taofik Abdulkareem Babaita     Ayobami Akanbi     Chemiroy Nigeria Limited     NITDA     N-Power     Bayo Lawal     Valsolar-Kwara Company Limited     Afolabi-Oshatimehin Adenike Harriet     Hamidat Sulyman-Yusuf     Aro Yahaya     Lanre Olosunde     Kolade Solagberu     Aisha Buhari     Ileloke     Federal Neuro-Psychiatric Hospital     Lai Gobir     Bureau Of Lands     Www.Kwarareports.com     Yusuf Abubakar     Emmanuel Bello     Dan Masanin     NIPOGA     Salihu Alhaji Musa     Bola Olukoju     Adeleke Ogungbe     Yemi Osinbajo     Ilesha-Baruba-Gwanara     Akanji     Abdullahi Saadudeen Alikinla     Ayinde Oki     Alapado     Hussein Olokooba     Ilorin Metro Park     Kayode Laro     Islamic Development Bank     Orisun Igbomina     Owo Isowo     Awodun     Florence Saraki     Femi Oladiji     Ebola     KWASSIP     Share/Tsaragi     John Olobayo     Allocation     Abiodun Musa Aibinu     Dan Iya Of Ilorin     Rasheed Jimoh     Olokoba Abdullahi Ayinla     Shuaib Olarongbe     Shade Omoniyi     V.O. Abioye     CKNG     Suleiman Abubakar     Simeon Sule Ajibola    

Cloud Tag: What's trending

Click on a word/phrase to read more about it.

Majlis For Sadaqah, Zakat And Waqf     Chief Imam Of Offa     Prince Mahe Abdulkadir     Abioye Bello     Muhammadu Buhari     Sheikh Hamzat Yusuf Ariyibi     UITH     Shola Odetundun     Gobir Organization Foundation     Saraki     Joseph Daudu     Salihu Alhaji Musa     Ashiru     Henry Makinwa     Folorunsho Alao     11th Galadima     Amos Bajeh     Alabe     Igosun     Kudirat Arinola Lawal     Kwara State Internal Revenue Service     Isiaka Gold     Vasolar     Ishola Moses Abiodun     Mashood Dauda     Ilorin Anchor Men And Women     Aisha Ahman-Pategi     Aishatu Ahmed Gobir     Yusuf Mubarak     Issa Manzuma     Magaji Are     Abdullahi Imam Abdullahi     Nigeria Foundation For Artificial Intelligence     Amuda Bembe     Onilorin     Shehu Jimoh     Gwanara     Olaoye B. Felix     Binta Abubakar Mora     Abdulrauf Aliyu     2023 Elections     Adedeji Onimago     Muhammed Aliyu     Balogin Alanamu     Christian Association Of Nigeria     Agbarigidoma     Kwara State Coalition Of Business And Professional Associations     RTEAN     TETFUND     Fatai Garuba Labaka     Kawu Baraje     Bureau Of Lands     Kwara Pdp     UNILORIN Alumni     Demola Banu     Basit Olatunji     Onikijipa     Towoju     Jimoh Lambe Abdulkareem     Olatunji Ayeni     Bankole Omisore     Valsolar Consortium     Abdulrazaq Sanni     Ahmed Saidu Rufai     Ilorin Durbar     Local Government Pension Board     Tunji Oyawoye     Kwara Hotel     Col. Taiwo     Raimi Iyanda     College Of Arabic And Islamic Legal Studies     Abdulrasaq Alaro     Saadu Gbogbo Iwe     Mutawali     Economic And Financial Crimes Commission     NTA Ilorin     Shuaibu Yaman Abdullahi