Unilorin Wins Advertising, PR Competition

Date: 2020-02-13

The University of Ilorin in Kwara State has emerged winner in the just concluded advertising and public relations competition held at Ilorin.

University of Ibadan came second, while Kwara State Polytechnic took third position in the competition.

Tertiary institutions that participated in the creative contest included the host university, the University of Ilorin, University of Ibadan, Al-Hikmah University, Kwara State University, Federal Polytechnic, Offa, Kwara State Polytechnic, Summit University and Fountain University.

Speaking at the event, the convener and a lecturer of Mass Communications Department of the university, Dr. Kehinde Kadiri, said the competition was organised to prepare students ahead of future attainment in the advertising and public relations field.

Tagged, 'pitch-a-ton advertising creative contest,' the convener said the competition provided students with real world experience of creating a strategic advertising/creative pitch for a corporate client.

She added that, "students were expected to develop a creative advertising plan for a real product/service and then present for consideration their work to advertising professionals in the industry.

"We believe that there is no better way to learn about advertising campaign process than by actually developing a campaign for a real client

"The field of creative communication is like a battle field and I believe that to be relevant, the students have to be better prepared to face this battle. "This preparation should not just be theoretical but also practical exposition from professionals in the field who have tasted the war and are conquering."

Kadir, added that, "The advertising industry in Nigeria is a volatile and dynamic one. Hence it is important that students start learning about the tricks right from school so that they would not meet a drastically different approach from what they were used to when they eventually get to the real world.

"Hence, this creative competition will not only add to the reservoir of knowledge of both students and lecturers in communication, but it would also shrink the town and gown relationship that is needed in academia".

Source

 

Cloud Tag: What's trending

Click on a word/phrase to read more about it.

Federal Allocation     Katibi Ibraheem Adeola     Isiaka Danmeromu     NITDA     Press Release     Christian Association Of Nigeria     Pategi     Tosin Saraki     Basit Olatunji     FERMA     Yomi Ogunsola     Sobi Specialist Hospital     Madawaki Of Ilorin     Kulende     Abdulwahab Oba     NFAI     Abubakar Usman Jos     Abdulrahman Onikijipa     LEAH Charity Foundation     Ilorin South Constituency     Abdulbaqi Jimoh     Frootify     Bolakale Saka     Raheem Adaramaja     Abdulmumin Yinka Ajia     Ariyo     Sabitiyu Grillo     Orisun Igbomina     Offa Descendants Union     Hassan Saliu     Yusuf Badmus     CELF     Oko Erin     Okiki     Yahaya Abdulkareem     Omotosho     Laduba     AbdulQowiy Olododo     Alfa Belgore     Mumini Ishola Hanafi     Fola Consultant     Samuel Olusegun Adedayo     Apata Ajele Secondary School     Taofeek Sanusi     Abdulsalam A. Yusuf     Mohammed Alabi Lawal     Owo Arugbo     Tricycle Owners Association Of Nigeria     Ibrahim Bio     Kunle Akogun     Omar Bolaji Gambari     Baruba     Otunba Taiwo Joseph     Siraj Oyewale     Adaramaja     Valsolar-Kwara Company Limited     Kunle Okeowo     Olabode Towoju     Kayode Bankole     ER-KANG     Ganiyu Abolarin     Agor     Usman Rifun     Agboola Abdulraheem     John Mayokun Dada     Olatunji Bamgbola     Lukman Oyebanji Fagbemi     Kale Ayo     Mufutau Olatinwo     Durbar     Ahmad Fatima Bisola     Okala Baba     Tayo Alao     2017 Budget     Jaigbade Alao     Olaiya Zuberu     Ilorin Like-Minds    

Cloud Tag: What's trending

Click on a word/phrase to read more about it.

Okala Baba     Mohammed Ajia Ibrahim     Christopher Ayeni     Gobir Organization Foundation     Kanu Agabi     A.E. Afolabi     Bello Oyebanji     KWSUED     Olajumoke Monsura Gafar     Olaoye B. Felix     Saheed Alakoso     Omu Aran     Abdulrasheed Akogun     Theophilus Oyebiyi     Ilorin Amusement Park     Elerin Of Adanla     Col. Ibrahim Taiwo     Ibrahim Mohammed     Emmanuel Bello     Olupako     Jeunkunu-Malete-Bani     Oja-Oba     Yusuf AbdulRasheed     Basit Olatunji     Yeketi     Code Of Conduct Bureau     Amos Sayo     Dunmade     Yahaya Oloriegbe     Abdulkarim Adisa     Abdulganiy Abimbola Abdussalam     Kwara State Polytechnic     Federal Polytechnic Offa     New Naira Notes     Kwara TV     Gbenga Olawepo     Abdulganiyu AbdulAzeez     Kwara-SAPZ Project     Valsolar Consortium     Ahmad Olanrewaju Belgore     AbdulGafar Tosho     Kwara South     Volunteers Of Ilorin Community And The Emirate     EFCC     Monsurat Omotosho     Abdulmajeed Abdullahi     Ogidi-Oloje     Clement Yomi Adeboye     Adesoye College     Bluenile Associates     Funmi Salau     Riskat Opakunle     CT Ayeni     Michael Ologundea     Bolaji Aladie     Ilorin Talaka Parapo     Belgore     Hassan Oyeleke     NURTW     Kwara State Health Insurance Agency     Olaiya Zuberu     Saidu Kawu     Maigida     Binta Abubakar-Mora     Ajayi Okasanmi     Hijaab     Oluranti Idowu     Ramadan     International Public Sector Accounting Standards     ASKOMP     Aiyedun     Pacify Labs     Okeose Christian Cementary     Oyawoye     Mahmud Babatunde Baker     Moses Afolayan     Owo Arugbo