Unilorin Wins Advertising, PR Competition

Date: 2020-02-13

The University of Ilorin in Kwara State has emerged winner in the just concluded advertising and public relations competition held at Ilorin.

University of Ibadan came second, while Kwara State Polytechnic took third position in the competition.

Tertiary institutions that participated in the creative contest included the host university, the University of Ilorin, University of Ibadan, Al-Hikmah University, Kwara State University, Federal Polytechnic, Offa, Kwara State Polytechnic, Summit University and Fountain University.

Speaking at the event, the convener and a lecturer of Mass Communications Department of the university, Dr. Kehinde Kadiri, said the competition was organised to prepare students ahead of future attainment in the advertising and public relations field.

Tagged, 'pitch-a-ton advertising creative contest,' the convener said the competition provided students with real world experience of creating a strategic advertising/creative pitch for a corporate client.

She added that, "students were expected to develop a creative advertising plan for a real product/service and then present for consideration their work to advertising professionals in the industry.

"We believe that there is no better way to learn about advertising campaign process than by actually developing a campaign for a real client

"The field of creative communication is like a battle field and I believe that to be relevant, the students have to be better prepared to face this battle. "This preparation should not just be theoretical but also practical exposition from professionals in the field who have tasted the war and are conquering."

Kadir, added that, "The advertising industry in Nigeria is a volatile and dynamic one. Hence it is important that students start learning about the tricks right from school so that they would not meet a drastically different approach from what they were used to when they eventually get to the real world.

"Hence, this creative competition will not only add to the reservoir of knowledge of both students and lecturers in communication, but it would also shrink the town and gown relationship that is needed in academia".

Source

 

Cloud Tag: What's trending

Click on a word/phrase to read more about it.

Ilorin West/Asa Federal Constituency     Mustapha AbdulGaniyu     Owo Isowo     KSIRS     Danladi     Dumagi     Seun Bolaji     Ballah     Dapo Teni Nig Enterprise     Bursary     Nnazua     Segun Ogunsola     Kayode Yusuf     Sulyman Abdulkareem     Hassan Oyeleke     Buari Edun     Yusuf Abdulwahab     Muhammadu Gobir     Sarafadeen Kayode Akorede     Yemi Osinbajo     Alimi     Bibire Ajape     ASKOMP     Umaru Saro     Islamiya Abdulraheem     Valsolar Consultoria     Maigida Soludero Transit     NaAllah     08001000100     Kupchi Hosea Maxwell     Nigeria Foundation For Artificial Intelligence     Saraki     Ramat Oganija     Smart School     Yusuf Babatunde Abdulwahab     Okin Group     Abiodun Musa Aibinu     Zara Umar     Yakubu Gobir     Abdullahi Samari     N-Power     Hakeem Idris     Joseph Alex Offorjama     Oluranti Idowu     Abubakar B.M     Kwara Poly     Hamza Usman     Emir Of Yashikira     Femi Gbajabiamila     Baakini     Yemi Sanni     Saka Abimbola Isau     Niguel Gallando Marcias     Bamidele Aluko     Sodiya     Tunde Oyawoye     Rasaq Jimoh     Quran     Kazeem Gbolagade     Ogidi-Oloje     Fulani     Zulu Gambari     Salake     Yusuf Lanre Badmas     Aso Ofi     Alabi Lawal     Afonja Descendants Union     Emir Of Kano     Mohammed Ibrahim     Kwara Hotel     Vishvas KOZ Tractors     Abdulganiyu Salahudeen     Kwara State Council Of Chiefs     Adedeji Onimago     Bayer AG     Habeeb Saidu     Kwarareports    

Cloud Tag: What's trending

Click on a word/phrase to read more about it.

Adeleke Ogungbe     Tunji Arosanyin     Umar Adelodun     Busari Toyin Isiaka     Chief Imam Of Omu-Aran     Woro     Funmilayo Braithwaite     Cassava Growers\' Association     Simeon Sayomi     Ahmed Bolaji Nagode     Anilelerin     Kemi Adeosun     Abraysports FC     Toyin Falola     Babatunde Ishola Babaita     Hakeem Idris     Amuda Aluko     Kola Ologbondiyan     Sulu Babaita Isiaka     Labaeka     Alapansapa     Taofeeq Olateju     Oyawoye     ANCOPPS     Sanitation Exercise     Saliu Ajia     Saad Belgore     Twitter     Islamiya Abdulraheem     John Obuh     Kwara-SAPZ Project     KWASAA     Ilorin Descendants Progressive Union     Adamu Attah     Apado     Chemiroy Nigeria Limited     Zaratu Umar     Ahmed Saidu Rufai     Arinola Lawal     Forgo Battery Company Limited     Ahmed Shuaib Buranga     Prince Sunday Fagbemi     Abdulrazaq Solihudeen     Abdulsalam A. Yusuf     Funmilayo Oniwa     Hassan Oyeleke     Jaigbade Alao     Ibrahim Taiwo Road     Kubra Kazum     Plat Technologies     Saheed Popoola     Emmanuel Olatunji Adesoye     Abdulmajeed Wahab     IQRA College     Ajeigbe     Saudat Abdulbaqi     Rebecca Bake     Radio Kwara     Moses Afolayan     Yahaya Muhammad     Binta Abubakar Mora     Age AbdulKareem     Toyin Sanusi     Okin Group     Saka Aleshinloye     Pakata Patriots     Mary Kemi Adeosun     Musa Yeketi     Afetu Of Alabe     Col. Adedipe     Ogidi-Oloje     Sulyman Atolagbe Alege     Majlis For Sadakah, Zakat And Waqf     Sherif Sagaya     Oba Mogaji Abdulkadir     Amuda Bembe     Asa LGEA School