Unilorin Wins Advertising, PR Competition

Date: 2020-02-13

The University of Ilorin in Kwara State has emerged winner in the just concluded advertising and public relations competition held at Ilorin.

University of Ibadan came second, while Kwara State Polytechnic took third position in the competition.

Tertiary institutions that participated in the creative contest included the host university, the University of Ilorin, University of Ibadan, Al-Hikmah University, Kwara State University, Federal Polytechnic, Offa, Kwara State Polytechnic, Summit University and Fountain University.

Speaking at the event, the convener and a lecturer of Mass Communications Department of the university, Dr. Kehinde Kadiri, said the competition was organised to prepare students ahead of future attainment in the advertising and public relations field.

Tagged, 'pitch-a-ton advertising creative contest,' the convener said the competition provided students with real world experience of creating a strategic advertising/creative pitch for a corporate client.

She added that, "students were expected to develop a creative advertising plan for a real product/service and then present for consideration their work to advertising professionals in the industry.

"We believe that there is no better way to learn about advertising campaign process than by actually developing a campaign for a real client

"The field of creative communication is like a battle field and I believe that to be relevant, the students have to be better prepared to face this battle. "This preparation should not just be theoretical but also practical exposition from professionals in the field who have tasted the war and are conquering."

Kadir, added that, "The advertising industry in Nigeria is a volatile and dynamic one. Hence it is important that students start learning about the tricks right from school so that they would not meet a drastically different approach from what they were used to when they eventually get to the real world.

"Hence, this creative competition will not only add to the reservoir of knowledge of both students and lecturers in communication, but it would also shrink the town and gown relationship that is needed in academia".

Source

 

Cloud Tag: What's trending

Click on a word/phrase to read more about it.

Abdulrahman Abdulrazak     Col. Adedipe     KSIRS     Afonja     Apata Ajele Secondary School     Sayomi     Ayo Adeyemi     Ajibola Saliu Ajia     Toyin Saraki     Bilikisu Gambari     Police Commissioner     Ope Saraki     Valsolar     Nigeria Computer Society     Kwara-SAPZ Project     Samuel Adedoyin     Halimat Yusuf     Ubandawaki     Geri-Alimi Split Diamond Interchange     Ajike People Support Centre     Okin Group     Yusuf Amuda Aluko     Olusin Of Ijara Isin     Henry Olaosebikan     Katibi Ibraheem Adeola     Ahmed Alhasssan     Ajibola Ademola Julius     College Of Education     SUBEB     Towoju     Ilorin Likeminds Foundation     Park     Kolade Solagberu     David Oyepinola Adedumoye     Binta Abubakar Mora     Ibrahim Oloriegbe     Abdulrazaq Aiyelabegan     Ladi Hassan     Sobi FM     Borgu     Ibrahim Mohammed     Government High School Adeta     Ayegbeni     Galadima     Ndama Al-hassan     Abiodun Musa Aibinu     Facemasks     Musa Alhassan Buge     Oniwasi Agbaye     Agboola Abdulraheem     Abdulhakeem Adelaja Amao     ENetSuD     Towobola Abdulrahman Toyin     Funmilayo Oniwa     Onilupeju Of Ilupeju     Garba Idris Ajia     First Lady     COVID     Abdulganiyu Oladosu     Otoge     Okin High School     Kunle Okeowo     Mustapha Olanipekun     Baruten     Ibrahim Taiwo     Fatimat Saliu     Ibrahim Abikan     Bolakale Saka     Guber Aspirant     Eleyele     Adaramaja     Lawal Jimoh     Tunji Folami     Student Learning Support Helpline     National Information Technology Development Agency     Wale Oladepo     Forgo Battery    

Cloud Tag: What's trending

Click on a word/phrase to read more about it.

Sidikat Alaya     Abdulkadir Remi Hawawu     Yetunde Balogun     Ajibike Katibi     Towobola Abdulrahman Toyin     Yusuf Abdulraheem     Abdulrahman Abdulrasaq     Lithium Deposit     Yusuf Babatunde Abdulwahab     Igbaja     Olosi Of Osi     International Aviation College     Toyin Sanusi     Al-Ilory     Ike Ekweremadu     AbdulQowiy Olododo     Folaranmi Aro     Sarkin Malamai     Ohoro Of Shao     Sola Saraki University     Yusuf Ali     Sulyman Atolagbe Alege     Alaaya     Mubarak Oladosu     Olajumoke Monsura Gafar     Halidu Danbaba     Prince Mahe Abdulkadir     Lola Ashiru     Olokoba Abdullahi Ayinla     Aremu Odolaye     Shuaib Abdulkadir     Mary Arinde     Azeez Salawu     Yahaya Abdulkareem     Taiwo Joseph     Christian Association Of Nigeria     Javed Khan     Abdulfatai Baakini     Adamu Jemilat-Baki     Zulkifli Ibraheem     Kayode Zubair     Baba Isale     Sango-UITH Road     Isiaka Abdulrazak     Kaiama     Tunde Yusuf     Amoyo     John Kehinde Salako     Iqra Books     Nigeria Foundation For Artificial Intelligence     Okeose Christian Cementary     Frootify     Federal College Of Education (Special), Afon     General Hospital, Offa     Abdulsalam Firdaous Amosa     Metro Park     Lateef Fagbemi     Idris Amosa Saidu     Nigerian Supreme Council For Islamic Affairs     Radio Kwara     Ibrahim Taiwo Road     Inside Kwara     Deji Ajani     Kumbi Titilope     Yaru     ASUU     IESA     Bello John Olanrewaju     Mustapha AbdulGaniyu     Umar Adelodun     Abubakar Imam     Ilorin Airport     Sayomi     Kolawole Bashirat     Government House     Aisha Buhari     Emir Of Yashikira