As part of efforts aimed at deepening penetration and sales of Unilver products, especially Sunlight pink variant, the Unilever Nigeria Plc has introduced a weekly radio drama series tagged "Alarambara Radio Show" to entertain and reward Sunlight detergent consumers' loyalty and support.

The radio drama series, which is aired in the South West and Kwara states on a weekly basis and starrs the Nollywood actress, Mosun Filani, according to the company's category manager, Doyin Abanise, is meant to entertain, reward and appreciate the company's consumers for being loyal to the brand.

Speaking at the "Alarambara Owambe" Sunlight show organised by Unilver Nigeria Plc in Ibadan for the consumers of Sunlight pink detergent in the zone, Abanise noted that the Alarambara brand concept is to appreciate existing consumers of the brand and woo would-be consumers of Sunlight detergent by running an amusing and interesting drama series that explains the uses and benefits of the brand.

"We understand our consumers and how they will like to come together in an atmosphere with good food and music to relax with their friends. We also want to use the forum to say thank you for being loyal consumers of Sunlight pink and for buying Sunlight over the years.

"It's also built around a radio drama series that we have been running for the past 10 weeks in all the South West and Kwara states. We want to use this medium to say thank you to all our fans for listening and staying with us all this while.

We expect people to use and know more and more about Sunlight. They have told us how much they love the drama and would want us continue," she said.

Also speaking, Category Manager, Fabric Cleaning, Unilever Nigeria Plc, Ibironke Ugbaja, pledged that the company would continue to offer great value for money spent to buy any of its products, adding that despite the perceived harsh economic situation in the country now, Unilever Nigeria would continue to satisfy consumers better at reasonable prices.

"There are some companies and brands when they see that the cost of production has increased, they will reduce the quality of products so that the prices will not change, but at the end of the day consumers don't like it because you are not satisfying their needs.

"But for us, we always give value for money; we give quality to consumers at reasonable prices. Despite the economic situation in the country now, we decide not to reduce.